CAR & DRIVER
Audi Dealers Do It Best, Tesla's Are Worst, According to Car-Shopping Study
The study measured how well dealerships are selling cars to potential buyers.
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July 2018
Audi topped an annual study called the Pied Piper Prospect Satisfaction Index (PSI), which measures how well dealerships are doing at selling cars to potential buyers. Tesla finished last. Pied Piper Management (a real company, not the fictitious one on the Silicon Valley television show) said the results of its study, which carries the full name of 2018 Prospect Satisfaction Index U.S. Auto Industry Benchmarking Study, came after mystery ...
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Automotive News
Audi tops study of sales-prospect satisfaction
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July 2018
Audi, for the first time, landed atop an annual dealership study that evaluates brands based on how effective salespeople are at handling consumers and closing deals. The 2018 Pied Piper Prospect Satisfaction Index measures how mystery car shoppers sent to 3,466 dealerships in the U.S. were treated and later surveyed by consultant Pied Piper of Monterey, Calif. The latest study was conducted from July 2017 to June 2018. Audi, whose score rose ...
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Wards Auto
Auto Dealership Mystery Shopping Indicates Which Brands Rock
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July 2018
For the first time, Audi dealers top the Pied Piper Satisfaction Index. In the cellar is Tesla. A by-brand mystery-shopping study of how well auto dealerships deliver customer satisfaction indicates top scorers had something in common: They helped customers more. “‘Helpful’ is one word that determines how dealerships did,” says Fran O’Hagan, president and CEO of Pied Piper Management, a consultancy that sent secret shoppers to 3,466 dealerships ...
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Automotive News First Shift
Audi Tops Mystery Study
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July 2018
Audi rises to the top in mystery shopper study. For the first time, the Audi brand was ranked number one.
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Press Release: AUDI DEALERS RANKED HIGHEST BY 2018 PIED PIPER PROSPECT SATISFACTION INDEX(R) (PSI(R))
12th Annual U.S. Industry Benchmarking Study Measured Treatment of In-Person Car-Shoppers
July 2018
Monterey, California – July 9, 2018 – For the first time, Volkswagen Group’s Audi brand dealerships ranked highest in the newly released 2018 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Auto Industry Benchmarking Study. The study measured treatment of car-shoppers who visited 3,466 dealerships throughout the country. Study rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and ...
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Powersports Finance
Early Promotion of Finance Options Boosts Sales, UTV Dealer Study Says
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June 2018
Promoting financing options during — rather than at the end of — the sales process is a vital way for powersports dealers to boost sales, according to a newly released UTV dealer study. The survey, conducted by Pied Piper Management Co., ranks UTV manufacturer performance based on 66 criteria. After creating a measurement system through research and interviews, Pied Piper sent in mystery shoppers to get a candid view of the sales process. Of the ...
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Total Landscape Care
Prospect satisfaction can be a mixed bag when UTV shopping
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May 2018
For those considering going shopping for a UTV for the landscaping company, Pied Piper has crunched the numbers and has some interesting stats on what to expect from various dealerships. According to its Prospect Satisfaction Index (PSI) U.S. UTV Industry Benchmarking Study, BRP’s Can-Am dealerships was the top-ranked brand, while Kawasaki and Honda took second and third, respectively. Bobcat, Kubota and Textron tied for fourth place. The ...
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Rural Lifestyle Dealer
BRP's Can-Am UTV Dealers Ranked First by Pied Piper Prospect Satisfaction Index
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May 2018
MONTEREY, Calif. — BRP’s Can-Am dealerships were the top ranked brand in the newly released 2018 Pied Piper Prospect Satisfaction Index (PSI) U.S. UTV Industry Benchmarking Study. The study measured treatment of Utility Task Vehicle (UTV) shoppers who visited a dealership, with rankings by brand determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales success. Kawasaki and Honda were ...
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MPN Magazine
CAN-AM Side-by-Side Dealers Ranked 1st by Pied Piper's 2018 ‘PSI for UTVs' Industry Study
May 2018
Pied Piper’s 2018 Prospect Satisfaction Index U.S. UTV Industry Benchmarking Study measured treatment of UTV shoppers who visited a dealership in-person, with rankings by brand determined by the Pied Piper PSI process, which ties mystery shopping measurement and scoring to industry sales success. Bombardier Recreational Products’ Can-Am dealerships were the top ranked brand, followed by Kawasaki and Honda ranked second and third, while Bobcat, ...
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Powersports Business
BRP's Can-AM UTV dealers rank No. 1 by industry study
May 2018
Pied Piper’s 2018 Pied Piper Prospect Satisfaction Index (PSI) U.S. UTV Industry Benchmarking Study measured treatment of UTV shoppers who visited a dealership in-person, with rankings by brand determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales success. BRP’s Can-Am dealerships were the top ranked brand, followed by Kawasaki and Honda ranked second and third, while Bobcat, Kubota ...
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