Measure, Report & Improve
Pied Piper Helps Brands Improve the Omnichannel Sales & Service Performance of their Retailers
Pied Piper Helps Brands Improve the Omnichannel Sales & Service Performance of their Retailers
Recent Press - Page 22
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Wall Street Journal
Hello, This is Stark Industries. No, We Do Not Make Iron Man Suits
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August 2017
Companies that share names with fictional firms from cult movies and shows can get into some stupefying situations. ‘Yeah, great latex salesman.’ Pied Piper, a Pacific Grove, Calif., firm that rates the effectiveness of car dealer networks, was founded 10 years earlier and located 90 miles to the south of the fictional technology startup of the same name in the HBO show “Silicon Valley.” Founder Fran O’Hagan said he was recently “presenting to a ... Read More >
CBT Automotive Network
What a mystery shopping study reveals about dealership processes
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July 2017
Joe talks to Steve Finlay about a recent article he wrote for WardsAuto, building rapport, and a mystery shopping study. Read More >
Wards Auto
Why Dealership Showroom Staffers Should Follow Sales Process
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July 2017
Successful car salespeople regularly follow established sales processes, says Fran O’Hagan, president and CEO of Pied Piper Management, a consulting firm that mystery shops dealerships to determine showroom effectiveness. Dealers themselves, not automakers, should establish those processes. And it shouldn’t be optional for staffers to follow them or not, he says. For the second year, Nissan’s Infiniti brand dealerships ranked highest in the 2017 ... Read More >
Automotive News First Shift
Infiniti Tops in Mystery Shopper Ranking
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July 2017
For the second year, Nissan’s Infiniti brand dealerships ranked highest in the newly released 2017 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Auto Industry Benchmarking Study. Pied Piper's 11th annual study sent thousands of mystery shoppers to dealerships nationwide to see how effectively salespeople sell. Read More >
Automotive News
Infiniti tops sales-prospects survey
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July 2017
Infiniti secured the top spot in a study on prospect satisfaction with dealerships for the second consecutive year. The study, released Monday, measures how effectively each brand’s dealerships sell when car shoppers visit the stores. The 2017 Pied Piper Prospect Satisfaction Index is based on how dealerships treated mystery shoppers who visited 5,289 stores in the U.S. between July 2016 and June 2017. The study is conducted by Pied Piper ... Read More >
Press Release: INFINITI DEALERS RANKED HIGHEST BY 2017 PIED PIPER PROSPECT SATISFACTION INDEX(R) (PSI(R))
July 2017
Monterey, California – July 10, 2017 – For the second year, Nissan’s Infiniti brand dealerships ranked highest in the newly released 2017 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Auto Industry Benchmarking Study. The study measured treatment of car-shoppers who visited 5,289 dealerships throughout the country. Study rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to ... Read More >
Powersports Business
BMW dealers rank No. 1 in prospect study
May 2017
Prospect Satisfaction Index reveals in-dealership treatment of U.S. motorcycle shoppers BMW motorcycle dealerships were the top ranked brand in the newly released 2017 Pied Piper Prospect Satisfaction Index U.S. Motorcycle Industry Benchmarking Study. The study measured treatment of motorcycle shoppers who visited a dealership, with rankings by brand determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring ... Read More >
Motorcycle Product News
BMW Tops this Year's Pied Piper Benchmarking Study
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May 2017
BMW motorcycle dealerships were the top ranked brand in the newly released 2017 Pied Piper Prospect Satisfaction Index (PSI) U.S. Motorcycle Industry Benchmarking Study. The study measured treatment of motorcycle shoppers who visited a dealership, with rankings by brand determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales success. Harley-Davidson dealers were ranked second, while ... Read More >
Dealernews
BMW Motorrad Dealers top Pied Piper mystery shopping report
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May 2017
MONTEREY, CA – BMW Motorrad dealerships are tops among mystery shoppers in Pied Piper’s 2017 Prospect Satisfaction Index survey. Harley-Davidson Dealers were ranked second on the 2017 report, and Indian Motorcycle and Ducati tied for third. The annual study measures treatment of shoppers who visit a dealership. The researchers tie scoring results with a brand’s sales success. Performance for the 2017 ranking varied considerably from brand to ... Read More >
Ultimate Motorcycling
BMW Motorcycle Dealerships Ranked Highest In 2017 Pied Piper Satisfaction Study
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May 2017
The Pied Piper Management Company LLC released today the results from its annual industry bench-marking study that measures how effectively U.S. motorcycle dealerships transition a shopper into a customer. The study—in its 11th-straight year—measures the treatment of shoppers who visit the dealerships, tying in mystery shoppers and dealership sales success. BMW motorcycle dealerships claimed first place in the 2017 Pied Piper Prospect ... Read More >
