OPE Magazine
Half of tractor shoppers get no response after submitting online inquiries, study says
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January 2026
Nearly half of all online inquiries submitted to compact tractor dealerships went unanswered in 2026, according to a new industry study that found little improvement in dealer web response performance over the past five years. Dealerships representing Kubota ranked highest in the 2026 Pied Piper PSI Internet Lead Effectiveness Compact Tractor Industry Study, which measured how quickly and thoroughly dealers responded to online sales inquiries. ...
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Ag Daily
Kubota Dealers Lead all Compact-Tractor Brands in Online Responsiveness
January 2026
In an industry where nearly half of all online customers inquiries receive no personal response from dealers, Kubota stands out as the top brand actually doing things right. The annual Pied Piper PSI Internet Lead Effectiveness Compact Tractor Industry Study, which measured dealership responsiveness to internet sales leads, showed Kubota at the top, followed by TYM, Mahindra, John Deere, and Yanmar. Pied Piper submitted customer inquiries ...
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Press Release: KUBOTA RANKED HIGHEST IN 2026 WEB LEAD RESPONSE STUDY; HALF OF TRACTOR INQUIRIES GO UNANSWERED INDUSTRYWIDE
January 2026
AUSTIN, TEXAS, USA – January 12th, 2026 – Kubota dealerships were ranked highest in the 2026 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Compact Tractor Industry Study, which measured dealership responsiveness to internet sales leads. Pied Piper submitted customer inquiries through 772 compact tractor dealership websites representing all major brands. Kubota dealerships achieved an average ILE score of 37 out of 100, while the total ...
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Compact Equipment Magazine
Deere Dealers Rank First in Responding to Website Customers, According to this Survey
February 2023
John Deere dealerships ranked highest in the 2023 Pied Piper PSI Internet Lead Effectiveness (ILE) Compact Tractor Industry Study, which measured responsiveness to internet leads coming through dealership websites — behaviors tied directly to retail sales success. Dealers selling Kubota, Mahindra and Yanmar tied for second, followed by LS Tractor and TYM, which were included in the study for the first time. "Quick response to web customers is ...
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Rural Lifestyle Dealer
Deere Dealers Rank First in Responding to Website Customers
February 2023
John Deere dealerships ranked highest in the 2023 Pied Piper PSI Internet Lead Effectiveness (ILE) Compact Tractor Industry Study, which measured responsiveness to Internet leads coming through dealership websites - behaviors tied directly to retail sales success. Dealers selling Kubota, Mahindra and Yanmar tied for second, followed by LS Tractor and TYM, which were included in the study for the first time. "Quick response to web customers is ...
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OPE Business
John Deere compact tractor dealers rank 1st for responding to website customers: industry survey
February 2023
John Deere dealerships ranked highest in the 2023 Pied Piper PSI Internet Lead Effectiveness (ILE) Compact Tractor Industry Survey, which measured responsiveness to Internet leads coming through dealership websites - behaviors tied directly to retail sales success. Dealers selling Kubota, Mahindra and Yanmar tied for second, followed by LS Tractor and TYM, which were included in the study for the first time. "Quick response to web customers is ...
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AGDAILY.COM
John Deere ranked as top compact tractor for internet response
February 2023
A study has ranked John Deere dealerships as the leading responder to internet leads through dealer websites. The 2023 Pied Piper PSI Internet Lead Effectiveness Compact Tractor Industry Study measures the responsiveness to internet leads — behaviors tied directly to retail sales success. Dealers who sold Kubota, Mahindra, and Yanmar tied for second, followed by LS Tractors and TYM, which were included in the study for the first time. "Quick ...
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Press Release: JOHN DEERE COMPACT TRACTOR DEALERS RANKED FIRST FOR RESPONDING TO WEBSITE CUSTOMERS, INDUSTRY SURVEY SHOWS
57% of compact tractor website customers industrywide received no personal reply to their inquiry
February 2023
Monterey, California – February 6, 2023 – John Deere dealerships ranked highest in the 2023 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Compact Tractor Industry Study, which measured responsiveness to Internet leads coming through dealership websites – behaviors tied directly to retail sales success. Dealers selling Kubota, Mahindra and Yanmar tied for second, followed by LS Tractor and TYM, which were included in the study for the first ...
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